![]() ![]() ![]() Great for people who don’t have time to read.Can involve upfront investments (custom backgrounds, design/programming integrations).Can hurt your brand if the wrong information gets out.Be found in the search engines (real-time updates).Can receive indirect business from your friends/followers.Great ways of driving traffic and spreading content quickly.A custom designed theme will cost money but help set you apart.Helps to have some marketing outreach and social communication.Usually takes a long time to gain a loyal readership and steady traffic.Check out which is a good example of a WordPress site that, in addition to blog posts, offers statistics, reviews, and ads.Can be easily monetized (sponsors, ad space, affiliate links).Optimize each post for the long tail (equals traffic).Easy way to add updates and share content.Design will help make the whitepaper more attractive.Authoritative content that builds brand credibility.Some initial costs (video equipment, lighting, editing software).Easily syndicate across multiple video networks.Can be a great way to communicate content. ![]() This post examines the different types of content you can create for your website or blog, as well as the pros and cons for each. For example, Infographics are very good content for the internet marketing industry because of the ability to graphically show a marketing process that would be hard to explain through plain text. There are many ways you can create great content for your website, but it is important to first understand what type of content the industry likes. The content type and quality will determine how well the content is perceived by the readers. Content development is the foundation for any good internet marketing strategy. ![]()
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